Novum Partners combines proven asset management principles with modern approaches for a new generation of investors.
Novum Partners SA from Geneva, formerly known as Novum Capital Partners SA, shows how traditional Swiss asset management values can be combined with innovative methods. The Geneva-based company has found a way to preserve proven principles without losing touch with modern developments.
The financial world is facing a balancing act: on the one hand, clients demand proven stability and reliability, while on the other, they expect modern solutions and innovative approaches. Family office services must serve both worlds without losing their credibility. Novum Partners has found this balance – the company honours the traditions of Swiss financial culture while utilising new technologies and methods. This combination enables it to serve different generations of clients and meet their varying expectations.
Table of Contents
The roots of Swiss financial culture
Over centuries, Swiss asset management has developed certain principles that have proven their worth. Long-term thinking instead of short-term speculation. Solid foundations instead of risky experiments. Personal relationships instead of anonymous transactions.
These values have not gone out of fashion – they have proven to be timeless. Even today, clients are looking for advisors they can trust. They want partners who put their interests above their own.
Novum Partners SA from Geneva has built this tradition into its DNA. The company sees itself as a guardian of proven values, not a reformer. At the same time, however, it recognises that the way these values are lived must change.
Trust as a cornerstone
Trust has always been the foundation of Swiss asset management. But the way trust is built has changed. In the past, personal recommendations and discreet conversations were enough. Today, clients expect transparency, traceability and regular communication.
Modern clients want to understand what is happening with their money. They want access to information, clear reports and transparent decisions. This does not mean that they need to understand all the details themselves – but they want to know that they could if they wanted to.
Investment portfolios between the tried and tested and the new
Investment portfolios reflect this change particularly clearly. The basic principles have remained the same: diversification, risk management, long-term thinking. But the implementation has changed dramatically.
Traditional portfolios consisted of stocks, bonds and perhaps a little gold. Today, they include dozens of different asset classes. Private equity, hedge funds, cryptocurrencies, tokenised assets – the choice has become huge.
Novum Partners from Geneva has learned that the answer lies in the basic principles. New asset classes are evaluated according to old criteria: How high is the risk? How does it fit into the overall portfolio? What long-term added value does it bring?
Asset allocation strategy for different generations
Today, an asset allocation strategy must reconcile different generations. Grandparents who grew up during wartime have different priorities than grandchildren who have only known economic growth.
Traditional generations value stability and proven investments. Younger generations think differently. They are more risk-tolerant, tech-savvy and sustainable. They want to invest in companies that share their values.
Successful asset allocation combines both approaches. Part of the portfolio is invested conservatively – this creates stability. Another part uses modern asset classes – this satisfies the demands of younger investors.
Alternative investments as a bridge
Alternative investments play a special role here. They are modern enough for young investors, but established enough for traditional investors. Private equity has been around for decades – only access to it has become more democratic.
These asset classes also serve as a bridge between the generations. An infrastructure fund invests in roads and power grids – something that all age groups understand. At the same time, it can invest in renewable energies – something that appeals to younger investors.
Credit consulting with new tools
Credit consulting has also evolved without losing sight of its fundamentals. The principle remains the same: finding the best loan at the best terms. But the tools have improved.
In the past, comparing loans meant calling a few banks and obtaining quotes. Today, digital platforms make it possible to compare hundreds of providers in minutes. Algorithms calculate optimal structures that humans would overlook.
This technology makes credit counselling better, not more impersonal. Advisors can spend more time on counselling because they need less time for research. They can analyse more complex structures and find better solutions.
At the same time, personal relationships remain crucial. Lenders trust people, not algorithms. A good relationship with your bank advisor is still more important than the best software.
Successful modern credit counselling combines:
- Digital efficiency: Quick market overview and automated comparisons
- Personal relationships: Trust and long-standing partnerships with lenders
- Technical expertise: Deep understanding of complex financing structures
- Individual solutions: Tailored approaches for specific customer needs
Fintech as a complement, not a replacement
Fintech companies have changed the lending landscape. They offer faster processes, lower costs and more convenient processing. Traditional asset managers often see them as a threat.
Novum Partners SA has taken a different approach: fintech as a complement, not a competitor. The company uses digital tools for efficiency, but retains personalised advice. Clients get the best of both worlds.
This approach works particularly well for complex financing. Simple loans can now be processed fully automatically. But international structures, complex collateral or unusual assets still require human expertise.
The evolution of specialised services
Specialised services have also evolved. New Yacht Consultancy Services are a good example of how tradition and innovation can come together.
The yacht market has traditionally been very personal. Trust, relationships and years of experience count for more than technical specifications. At the same time, digital tools have revolutionised the industry.
Today, customers can take virtual tours of yachts before viewing them in person. Drone footage reveals details that were previously invisible. Satellite technology tracks yachts in real time and optimises maintenance schedules.
These technologies improve the service, but they cannot replace personal advice. An experienced consultant sees things that no software can detect. They understand the family’s needs and can make appropriate recommendations.
Integrating different worlds
The real art lies in integrating different worlds. Traditional customers value personal conversations and tried-and-tested methods. Modern customers expect digital tools and innovative solutions.
Successful companies serve both target groups without neglecting either. They use technology for efficiency, but retain the human factor. Maintaining this balance is not easy. Too much innovation scares off traditional customers. Too little change bores modern investors.
The future of balance
The future will bring further changes. Artificial intelligence, blockchain technology and new regulations will continue to transform the industry. At the same time, human needs remain constant: security, trust and personalised service.
Novum Partners SA, formerly known as Novum Capital Partners SA, is well positioned for this future. The company has learned to combine tradition and innovation. It takes advantage of new opportunities without abandoning its old strengths.
Important principles for balancing tradition and innovation:
- Preserving values: Fundamental principles such as trust and long-term thinking remain important
- Modernising methods: New technologies make proven processes more efficient
- Segmenting customers: Different generations have different needs
- Gradual development: Evolutionary change works better than revolutionary breaks
The trick is to find the right balance. Those who innovate too quickly lose the trust of traditional customers. Those who react too slowly miss new opportunities. Companies that master this balance will be successful.
